What are the Target Visa Gift Card, Target MasterCard Gift Card and Visa Prepaid Card?

The Target Visa® Gift Card, Target MasterCard® Gift Card and Visa® Prepaid Card are prepaid cards that can be used at millions of locations within the United States where Debit MasterCard or Visa debit cards are accepted.

Making a purchase is easy

  1. Just present your Card to the cashier

    At the time of purchase, give the Card to the cashier and sign the receipt or push "credit" on the keypad. You may also select a PIN of your choice to use your Card for a debit transaction. Click here to learn more about selecting your PIN.

  2. Know your Card balance

    Know your Card balance before you shop, as merchants cannot determine the balance on your Card. If you try to purchase an item of greater value than your Card balance, your Card may be declined. You can check your Card balance online free at mybalancenow.com or by calling customer service at 1-800-698-4952. No service fees apply when calling the toll-free number.

  3. Using two forms of payment

    To purchase an item that costs more than the balance on your Card, you may be able to use a second payment method such as cash, check, credit or debit card for the difference. Let the cashier know how much you will pay with each type of payment when you make your purchase. Not all merchants may accept two forms of payment.


Target Visa Gift Cards and Visa Prepaid Cards are issued by The Bancorp Bank or MetaBank® pursuant to a license from Visa U.S.A. Inc. Target MasterCard Gift Cards are issued by The Bancorp Bank or MetaBank pursuant to license by MasterCard International Incorporated. Please see card back for issuing details. The Bancorp Bank and MetaBank; Members FDIC. Cards are distributed and serviced by InComm Financial Services, Inc., which is licensed as a Money Transmitter by the New York State Department of Financial Services. The Target Visa Gift Cards and Visa Prepaid Cards may be used in the U.S. and District of Columbia everywhere Visa debit cards or Maestro® cards are accepted. The Target MasterCard Gift Cards may be used in the U.S. and District of Columbia everywhere Debit MasterCard or PULSE® cards are accepted. Cards may not be used at any merchant, including Internet and mail or telephone order merchants, outside of the U.S. or the District of Columbia. See Cardholder Agreement for details.

MasterCard and the MasterCard Brand Mark are registered trademarks of MasterCard International Incorporated.

Colorado, Maryland, and Texas customers: View information about addressing complaints regarding our money services business.